The One-Stop SEO Tool You Need to Fully Optimize Your Website

The One-Stop SEO Tool You Need to Fully Optimize Your Website

Sure you’ve heard about the importance of SEO over and over again, especially if you have a website (or a blog); “your SEO has to be good if you wanna get found on Google”…blah blah blah. Unfortunately, SEO can be a big pain in the ass, especially for those of us that are very non-techy. […]

#TWL – The A-Z of Copywriting

#TWL – The A-Z of Copywriting

Here’s 2015’s first edition of The Writer’s Life (#TWL); The A-Z of Copywriting. I found it in an eBook simply titled “The Copywriter’s Swipe File Vault,” and loved it immediately. I found it very useful and decided to share it with you. By the way, have I wished you a Happy New Year? (Seriously…on the […]

Do You Make These 9 Common Mistakes When You Write Headlines?

Do You Make These 9 Common Mistakes When You Write Headlines?

One annoying but interesting statistic you must have come across – and/or gotten used to, if you are the type that has to write a lot of headlines – and is always trying to get better at it, is that: on average, 8 out of 10 people will read your headline, but only 2 out […]

How to Write an Online Advertorial that Sells

How to Write an Online Advertorial that Sells

Advertorial is a word that is formed from two different words; “advertisement” and “editorial.” It’s a more subtle form of advertisement that takes an editorial form, and it usually adopts the style of the platform on which it’s being used. And that’s the distinguishing factor between advertorials and traditional advertisements. Advertorials have been used as […]

The Ultimate Guide to Getting and Using Testimonials for Increased Web Conversion

The Ultimate Guide to Getting and Using Testimonials for Increased Web Conversion

“Get someone else to blow your horn – and the sound will carry twice as far.” – Will Rogers A testimonial is a credible and unbiased praise from a satisfied customer who’s used your product or service. Most business owners and marketers already know using testimonials is important, especially to improve marketing efforts. Except that […]

The Winning Formula for Good Writing (Good Writing Part 2)

The Winning Formula for Good Writing (Good Writing Part 2)

“Good writing is the skill of expressing compelling thoughts clearly.” – Mark Ford It took me a while to understand – and accept – this about writing, even when that’s what I always did. I remember clearly when I just started writing for the public, around 2008 (as the PRO of the best chambers in […]

How to Improve Your Website Content Strength Immediately

How to Improve Your Website Content Strength Immediately

*this post was originally sent to my blog subscribers. Subscribe now so you don’t miss something like this next time * Content strength is simply a measurement of how well your web content performs for SEO and conversion purposes. A good and strong content is that which improves your search engine ranking, bringing you tons […]

The Simplest Guide to Writing an About Page That Rocks

The Simplest Guide to Writing an About Page That Rocks

It’s really so amazing how the About page of a website seems like the simplest page on the entire site (since it’s about the business or the website owner, right?), but has been found as not being the easiest to write. Even the most professional copywriters and web writers sometimes have some problems in writing […]

3 Types of Email Copies that will Boost Your Business Profits Immensely

3 Types of Email Copies that will Boost Your Business Profits Immensely

It’s no longer news that email marketing has the best Return on Investment (ROI) of any online marketing strategy available. (I’m sure you know that!) This is so, especially because it’s cheap and easy to run and the results are easy (and also cheap) to track. And it sure gives great results too – as […]

4 Major On-page SEO Factors that Still Work for Better Ranking

4 Major On-page SEO Factors that Still Work for Better Ranking

As much as we might hate to hear new things constantly springing up in the SEO world, we just have to do/comply with the few we can, in order to enjoy some level of success with our websites – and their rankings. Especially the ones we can easily handle – like on-page SEO. I’m not […]