The Ultimate Guide to Getting and Using Testimonials for Increased Web Conversion

The Ultimate Guide to Getting and Using Testimonials for Increased Web Conversion

“Get someone else to blow your horn – and the sound will carry twice as far.” – Will Rogers A testimonial is a credible and unbiased praise from a satisfied customer who’s used your product or service. Most business owners and marketers already know using testimonials is important, especially to improve marketing efforts. Except that […]

The Winning Formula for Good Writing (Good Writing Part 2)

The Winning Formula for Good Writing (Good Writing Part 2)

“Good writing is the skill of expressing compelling thoughts clearly.” – Mark Ford It took me a while to understand – and accept – this about writing, even when that’s what I always did. I remember clearly when I just started writing for the public, around 2008 (as the PRO of the best chambers in […]

How to Improve Your Website Content Strength Immediately

How to Improve Your Website Content Strength Immediately

*this post was originally sent to my blog subscribers. Subscribe now so you don’t miss something like this next time * Content strength is simply a measurement of how well your web content performs for SEO and conversion purposes. A good and strong content is that which improves your search engine ranking, bringing you tons […]

The Simplest Guide to Writing an About Page That Rocks

The Simplest Guide to Writing an About Page That Rocks

It’s really so amazing how the About page of a website seems like the simplest page on the entire site (since it’s about the business or the website owner, right?), but has been found as not being the easiest to write. Even the most professional copywriters and web writers sometimes have some problems in writing […]

3 Types of Email Copies that will Boost Your Business Profits Immensely

3 Types of Email Copies that will Boost Your Business Profits Immensely

It’s no longer news that email marketing has the best Return on Investment (ROI) of any online marketing strategy available. (I’m sure you know that!) This is so, especially because it’s cheap and easy to run and the results are easy (and also cheap) to track. And it sure gives great results too – as […]

4 Major On-page SEO Factors that Still Work for Better Ranking

4 Major On-page SEO Factors that Still Work for Better Ranking

As much as we might hate to hear new things constantly springing up in the SEO world, we just have to do/comply with the few we can, in order to enjoy some level of success with our websites – and their rankings. Especially the ones we can easily handle – like on-page SEO. I’m not […]

#TWL: Top Ten Copywriting Tips That Will Make You a Professional Blogger

#TWL: Top Ten Copywriting Tips That Will Make You a Professional Blogger

by Joseph Porter Online marketers need to create regular content on behalf of their business. It is an important way to increase the back links and to increase search engine rankings. If you are the owner of a website, you must possess the basic copywriting skills. When your business becomes more successful you may be […]

The Art of Persuasion: How to Sell Anything with Words!

The Art of Persuasion: How to Sell Anything with Words!

What would life be like for you if you had the power to make anyone do whatever you desire? Or had the power to sway anyone you spend even the shortest possible time with? What would you do with such power? Whatever your answers are, keep them for your fantasy land – or for fiction […]

#TWL: How Much Do You Put Into A Proposal?

#TWL: How Much Do You Put Into A Proposal?

This is officially the beginning of a series of posts tagged “The Writer’s Life (#TWL),” which will be featured on this blog on Wednesdays for fellow (freelance) writers – or wannabes. The Writer’s Life is supposed to showcase the perks of being a writer, but in addition to that, I’ll be bringing forward the downside […]

Tips for Making Your Content Rank High in 2014

Tips for Making Your Content Rank High in 2014

One point I keep iterating is that when it comes to the issue of making your content rank high, we shouldn’t focus on the search engines and neglect the humans that will eventually land on the content. This was backed by points 1 & 6 in the first part of this post – as is […]