The Core to (or Most Important Part of) Successful Copywriting

The Core to (or Most Important Part of) Successful Copywriting

Copywriting is not about making a sale. At least successful copywriting isn’t. Good copywriting succeeds on a number of different levels. But getting your prospect to give you money (or sign up, donate, support your cause, or act) is just the end result. If that end result – as important as it is – is […]

How to Write a Mission Statement that Truly Coveys Your Brand’s Core Value

How to Write a Mission Statement that Truly Coveys Your Brand’s Core Value

Mission statements are originally not my business as a copywriter. But unfortunately (or otherwise?), I get to write it often, especially when I’m given company web writing assignments. At first I wasn’t cool with it (never had any formal mission statement writing training – or experience) as I always thought; “hey, did we conceive the […]

How to Avoid the 6 Common (but Slow) Stages Every Blog Passes Through

How to Avoid the 6 Common (but Slow) Stages Every Blog Passes Through

This post about the 6 blogging stages is written by Dayo Samuel of Audacity2Lead.com. I hope you find it useful. A young architect wanted to find a way to make himself more valuable to his company. He wasn’t being altruistic; he just wanted to be valued so that he would be promoted more quickly. When […]

The Top 8 Criteria for a High-Quality Backlink

The Top 8 Criteria for a High-Quality Backlink

Since the late 1990s, the major search engines have considered links to a site as an indicator of popularity. If there are a lot of links to a site, Google assumes there is strong content that is bringing value to the visitor. This indicator is included in determining page rank, and the higher your rank, […]

38 Ways to Make Your Headlines & Tweets More Powerful (Contd.)

38 Ways to Make Your Headlines & Tweets More Powerful (Contd.)

In a previous post, we talked about One Magic Formula and 38 Ways to Make Your Tweets More Powerful. We could however discuss 10 of the ways to make tweets more powerful, and action-provoking. My aim for this post is to discuss/analyze the remaining 28 ways, as seen in the legendary copywriter Eugene M. Schwartz in […]

Case Study: Client (Online Magazine) Gets an 830% Increase in Email Subscribers in 24 Hours

Case Study: Client (Online Magazine) Gets an 830% Increase in Email Subscribers in 24 Hours

Background MegasMag is a subscription-based online Christian magazine centered on Christian living. It’s a magazine that covers a wide range of topics, from inspiration to lifestyle, news, and entertainment, from a Christian perspective. By 2019, MegasMag aims to be one of the leading online magazines in Africa, by providing quality, inspiring, and positive content for […]

One Magic Formula and 38 Ways to Make Your Tweets More Powerful

One Magic Formula and 38 Ways to Make Your Tweets More Powerful

Experience has taught me that short copies like headlines, subject lines and tweets, are not only the most important part of a copy, but also the most problematic. No need to start going all over the different stats and expert opinions to prove this; you most probably agree with me on this if you do […]

The One-Stop SEO Tool You Need to Fully Optimize Your Website

The One-Stop SEO Tool You Need to Fully Optimize Your Website

Sure you’ve heard about the importance of SEO over and over again, especially if you have a website (or a blog); “your SEO has to be good if you wanna get found on Google”…blah blah blah. Unfortunately, SEO can be a big pain in the ass, especially for those of us that are very non-techy. […]

#TWL – The A-Z of Copywriting

#TWL – The A-Z of Copywriting

Here’s 2015’s first edition of The Writer’s Life (#TWL); The A-Z of Copywriting. I found it in an eBook simply titled “The Copywriter’s Swipe File Vault,” and loved it immediately. I found it very useful and decided to share it with you. By the way, have I wished you a Happy New Year? (Seriously…on the […]

Do You Make These 9 Common Mistakes When You Write Headlines?

Do You Make These 9 Common Mistakes When You Write Headlines?

One annoying but interesting statistic you must have come across – and/or gotten used to, if you are the type that has to write a lot of headlines – and is always trying to get better at it, is that: on average, 8 out of 10 people will read your headline, but only 2 out […]